Friday, 19 March 2010

Making Social Media Work

Interesting to hear Martin Sorrell say that whilst social media is fine, you still need advertising to drive people to it. It's certainly a powerful (and largely free) adjunct but people still need to know and care about your products in the first place before they follow them on Twitter. Sometimes the excitement of getting 100 Facebook fans seems to outweigh the actual financial benefits this might bring. At mhm grax we believe in including social media in the marketing mix, but not in using it in isolation. Take Stephen Fry - massive Twitter following, but only sustainable through exposure in other media such as TV and radio appearances.