Something in the air?

If Kraft buy Cadbury will the gorilla hang up his suit and pack away his drum kit? Never really got the connection between chocolate and the largest living primate. It's a great piece of film, but just sticking a brand name at the end of it doesn't make it a reason to buy the product. And post campaign sales, despite all the good PR, were pretty ordinary. Still, maybe the head of Kraft is a Phil Collins fan...