Making Social Media Work

Interesting to hear Martin Sorrell say that whilst social media is fine, you still need advertising to drive people to it. It's certainly a powerful (and largely free) adjunct but people still need to know and care about your products in the first place before they follow them on Twitter. Sometimes the excitement of getting 100 Facebook fans seems to outweigh the actual financial benefits this might bring. At mhm grax we believe in including social media in the marketing mix, but not in using it in isolation. Take Stephen Fry - massive Twitter following, but only sustainable through exposure in other media such as TV and radio appearances.

Building site

Construction started on mhm grax new website. Can see why it's called construction -  feels a bit like a builder starting a job then going onto the next one without finishing it. Only in our case, it's because client work has to take precedence, rather than a deliberate ploy. Have to wait for another quiet moment to get the tarpaulins off again...

Something in the air?

If Kraft buy Cadbury will the gorilla hang up his suit and pack away his drum kit? Never really got the connection between chocolate and the largest living primate. It's a great piece of film, but just sticking a brand name at the end of it doesn't make it a reason to buy the product. And post campaign sales, despite all the good PR, were pretty ordinary. Still, maybe the head of Kraft is a Phil Collins fan...

Got a letter hand delivered to our office today informing us that Thames Water have delayed replacing the pipes outside our office until a later date. The deliverer of the letter had to negotiate the workmen, holes, rubble and pipework outside our front door that might suggest to a lay person that the pipes were already in the process of being replaced. Does the left hand know what the right hand is doing?